After Reading “Eight Major Upcoming Industry Trends—And How to Prepare for Them” (Forbes, 2018) The other day I was looking for industry news that could educate me and create an interesting post for Blogger. I was led to the article written by Forbes about upcoming industry trends, reminding me that way we communicate is always evolving. All of the upcoming industry trends will strengthen the field of marketing (yay for me), advancing relationships with customers and sales increase. The “Eight Trends”, presented by Forbes’s Communication Council are: 1. Convergence of Brand and Performance Marketing* 2. Ads Used to Promote Industry Changes 3. Increased Focus on Experiential Marketing* 4. Using more Marketing and Sales Automation 5. Re-targeting and Programmatic Advertising 6. Content Marketing* of Industrial Brands 7. Advocating for Diversity of Thought 8. Changes in Customer Data Collection and Use So, what does this mean for businesses? The changes wit