The Pillar Surplus Moment

After Reading “Eight Major Upcoming Industry Trends—And How to Prepare for Them” (Forbes, 2018) The other day I was looking for industry news that could educate me and create an interesting post for Blogger. I was led to the article written by Forbes about upcoming industry trends, reminding me that way we communicate is always evolving. All of the upcoming industry trends will strengthen the field of marketing (yay for me), advancing relationships with customers and sales increase. The “Eight Trends”, presented by Forbes’s Communication Council are: 1. Convergence of Brand and Performance Marketing* 2. Ads Used to Promote Industry Changes 3. Increased Focus on Experiential Marketing* 4. Using more Marketing and Sales Automation 5. Re-targeting and Programmatic Advertising 6. Content Marketing* of Industrial Brands 7.   Advocating for Diversity of Thought 8. Changes in Customer Data Collection and Use So, what does this mean for businesses? The changes...

What Kind of Earth-Minded Decisions Do You Make Daily?: A Question All Businesses Should Consider  All resources used to create your product or service starts from some form of nature. Businesses easily can put out air pollution, water waste, land pollution, marine and coastal pollution, hazardous material, solid waste, pesticides, radiation, dust (asbestos), lead and oil during production. Without even considering environmental impact, resources can become limited very quickly. China’s industry dominates its economy. With so much carbon coming from businesses, they are becoming indirectly responsible for thousands of deaths of China’s citizens. But let’s move a little closer to home, Ohio, United States. Ohio is the number one state polluting through power plants and through other industries.  36.4 million pounds of harmful chemicals were emitted into the environment in 2010 from Ohio, not including the 4,210 pounds of industrial mercury air pollution itself....