The Pillar Surplus Moment

Staying Competitive in Your Industry Consistently asking questions keeps a business on its toes and creates the drive for an answer. The question, “How can your business stay competitive?” leads to so many other questions like, “Who is your competition? What makes you different? Can you expand what you offer?” Establishing who your competition is, can provide guidance to figure out what makes your business different. It also helps one observe the repetitive behavior of competition to back-up your future strategic planning. Though, GREAT businesses are not predictable and are always analyzing the path ahead. Analyzing information already obtained is also a good way to know which way to approach when it comes to expansion in a business. When expanding, what you offer can separate you from your competition. Your business should be organic and ever-evolving. Break it down to your employees, are they good at what they do? When bringing in talented personnel, your busine...

The Power of Comparative Shopping In this era, customer loyalty means a lot less. When shopping, it’s normal for a customer to be uncertain about what they are exactly looking for; most people naturally comparative shop in order to define their actual goal of what they want and need to buy. Without even realizing it, consumer’s attention becomes selective and encodes congruent information of their goal, building certainty over time. Factors like price, quality, features, and sometimes service (like the speed of shipping and supportive assistance, if needed) go into consideration between different brands or locations when comparative shopping. Marketing the business’s sales, and/or the strength of the brand’s presence can also create a greater amount of attraction for the product being compared by consumers. Online shopping helps to put all these factors to compare at the touch of your hands. In fact, 59% of shoppers prefer e-tailing because of that convenience, outpacin...