The Power of Comparative Shopping
In this era, customer loyalty means a lot less. When shopping, it’s normal for a customer to be uncertain about what they are exactly looking for; most people naturally comparative shop in order to define their actual goal of what they want and need to buy. Without even realizing it, consumer’s attention becomes selective and encodes congruent information of their goal, building certainty over time.
Factors like price, quality, features, and sometimes service (like the speed of shipping and supportive assistance, if needed) go into consideration between different brands or locations when comparative shopping. Marketing the business’s sales, and/or the strength of the brand’s presence can also create a greater amount of attraction for the product being compared by consumers.
Online shopping helps to put all these factors to compare at the touch of your hands. In fact, 59% of shoppers prefer e-tailing because of that convenience, outpacing the traditional brick and mortar retail. The internet also offers multiple sites that already compare merchandise for you. With an agent or a shopbot, they show you price analysis, reviews, features, and other criteria in order for you to make a favorable purchase.
A competitor can have a better product and be willing to sell it at a lower price to consumers, but if your business can promote the strengths that the competitor doesn’t have, then it is still very possible to beat them in the battle of comparative shopping. Pillar Surplus is always determined to be competitive towards the other e-commerce websites that we may be compared to. Our pricing is always competitive due to our parts being surplus items. We offer excellent customer service across the board and when possible, we will even source parts for customers as an added layer of service for our customers.
It’s all about what’s the best deal for the customer. What is your process for comparative shopping? What works best for you. Tell us below in the comments.