-
The Power of Comparative Shopping
In this era, customer loyalty means a lot less. When shopping, it’s normal for a customer to be uncertain about what they are exactly looking for; most people naturally comparative shop in order to define their actual goal of what they want and need to buy. Without even realizing it, consumer’s attention becomes selective and encodes congruent information of their goal, building certainty over time.


Factors like price, quality, features, and sometimes service (like the speed of shipping and supportive assistance, if needed) go into consideration between different brands or locations when comparative shopping. Marketing the business’s sales, and/or the strength of the brand’s presence can also create a greater amount of attraction for the product being compared by consumers.

Online shopping helps to put all these factors to compare at the touch of your hands. In fact, 59% of shoppers prefer e-tailing because of that convenience, outpacing the traditional brick and mortar retail. The internet also offers multiple sites that already compare merchandise for you. With an agent or a shopbot, they show you price analysis, reviews, features, and other criteria in order for you to make a favorable purchase. 

A competitor can have a better product and be willing to sell it at a lower price to consumers, but if your business can promote the strengths that the competitor doesn’t have, then it is still very possible to beat them in the battle of comparative shopping. Pillar Surplus is always determined to be competitive towards the other e-commerce websites that we may be compared to. Our pricing is always competitive due to our parts being surplus items. We offer excellent customer service across the board and when possible, we will even source parts for customers as an added layer of service for our customers.

It’s all about what’s the best deal for the customer. What is your process for comparative shopping? What works best for you. Tell us below in the comments.

Comments

Post a Comment

Popular posts from this blog

-
Image
The Value of Preventative Maintenance The primary goal of maintenance is to make sure things are operating at a satisfactory level to avoid failure. All technology needs some sort of maintenance at a point in time, whether it be your vehicle, tractor/machinery, heating and cooling systems, or even just a toaster. I have personally seen preventative maintenance not be prioritized at another place I’ve worked. When the program was not prioritized, our toaster broke down and later on short-circuited the rest of the equipment within the store.   After the toaster, it was the coffee brewer, then the water pumps, then the water heater, one breaking down after another. It felt like there was a new problem every day. Luckily, the store eventually went back to normal after 2-3 weeks and after multiple expenses... This situation brought on many inconveniences for us employees and a few guests. The Preventative Maintenance Program creates habits to help maintain a successful busines
Read more
-
Image
Optimizing Your Hydraulic Systems with Cartridge Valves Cartridge valves are one of the many hydraulic parts we have in stock that associate with the pressure, directional, and flow control valves that screw into captive fasteners to provide substantial energy savings. With advancing electronic controls and greater flexibility, they will become even more affordable with a design that allows customization for hydraulic circuits using a machined manifold block.   Using a cartridge valve in a hydraulic system eliminates the amount of piping, creating efficiency.  That efficiency allows the lightweight and compacted valve to accommodate simplified installation, reducing labor and costs. The whole system becomes, ”50% lighter when using the cartridge valve compared to using the smallest common-cavity valve,” (Gordon Dow, 2017). Though the load capacity of the machine relies on every pound of each hydraulic part installed, so lifts have to have an equivalence for safety. To
Read more
-
Image
After nearly thirty years of rebuilding, manufacturing, and supplying parts and machines, along with collecting even more parts from auctions and close-outs, stock started to overfill with units unrelated to Pillar Manufacturing ( pillarmfg.com ). As theses parts began to stock pile, it was realized that something had to be done. The question of “what” had became tough and it would just be a waste to send all of these items to a landfill. There had to be another way. So with deep thought, an outlet was born called Pillar Surplus in 2013. Pillar Surplus is a business built off countless dusty new and good used parts. The parts are considered our “hidden gems” for electrical or industrial purposes, vehicles, machinery, construction, and not to forget our additional tools, manuals, and miscellaneous supplies adding on to our growing inventory. Most of our inventory is quality new, old stock. Many of the parts have been untouched for years, packed away in storage and show sign
Read more