The Key to Customer Confidence 

Many factors contribute to the construction of a company’s customer confidence. Enforcing these factors into business does have large importance because customer loyalty, revenue, brand, and competition all rely on customer confidence.

Customers are the running blood of all business… So, without their confidence, is your company even alive? Luckily, confidence is something that can be lost but easily gained. You should be seeking feedback, maintaining relationships, transparency, have goals beyond profit and ease of payment.

 From 8 a.m. to 5 p.m., Monday through Friday to accomplish these additional tasks, we assist customers through phone and email. Our employees are eager to foster these relationships with quick response and undivided attention while assisting the concerned customers. Satisfaction will grow and trust will be gained when maintaining relationships becomes one of the priorities on your business’s list.

Another way to gain trust within your company is taking in feedback to hear the pros and cons of business. Both the good and bad should be considered because feedback gives companies space for praise and/or correction. Over at Pillar Surplus, we encourage feedback on our social media platforms and website directly.

Along with feedback, our promotions at Pillar Surplus are also on our Facebook and Google Circles. We try to let our customers know that we have products geared towards their needs and information on our parts. We are open to letting customers know that our parts are acquired from auctions and closeouts. It’s like a source to also be transparent.

We don’t try to fool our buyers about our stock coming from an established vendor nor lie about the true condition of what we’re selling. Transparency can promote positive things like re-using packaging to lower environmental impact. Most companies aren’t always willing to be transparent because they may not be benefiting the environment or want people to know where their products came from. But if you can be transparent you will not only gain customer’s confidence but be set apart from the competition. We even assist customers when products are no longer in stock and sourcing them from certain vendors.

Therefore, it also isn’t always about making the sale. Pillar surplus enjoys helping customers locate what they need. But other goals beyond profit that should be obtained is quality and consistency. If you can be consistent with the quality of your product or service, confidence can be gained within the brand and salesmanship.

Though, we cannot forget the most important factor for customers is having ease of payment! Too many people fear theft, so have multiple ways to secure payment. Customers love to have options when it comes to time to check out and be reassured by keeping their shipment status updated. Pillar Surplus has a few options but the most popular are credit cards and PayPal. Our SSL certificate ensures that a customer’s information is encrypted when using a credit card for payment on our website and we do not have access to a customer’s credit card number even for future payments. PayPal even provides its own level of security.

                Overall, customer confidence has a lot to do with the customer’s returning to shop again for your product or service.  It also affects their desire to spread positive word-of-mouth about their experience. So, take advantage of receiving feedback, maintaining relationships, transparency, have goals beyond profit and ease of payment in your business. Customer confidence can last for years.