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Why Do We Blog? The Benefits

Whether you like blogging or not, its popularity still stands. Blogger is simple and efficient but technology itself isn’t so much.  When I did some research, blogging was said to be a great way to stay connected when so much continues to change. But there were lists and lists that came up of how many other great things a blog can do, at a low cost.

Every two to three weeks, I try to write Blogger post consistently, but why? Finding this answer is something our fellow readers and myself might find interesting to know. Blogger is a more detailed interaction with people, compared to other social media. Pillar Surplus loves to engage and create relationships with our customers and this social media site along with our newly active Facebook is one way to start. We have written previously, relationships build trust and trust equals a newly founded customer confidence.

Image result for blogAlong with leads and long-term results, the Blogger traffic can easily be converted into new customers. Even though promoting the company isn’t as direct when blogging, you are still influencing buying decisions of curious customers all around the world. Therefore, create a refined voice and professional image that you want to pop up on search engines and social media, but I warn you if your business doesn’t then your competition will. For our customers, Blogger can influence get out new information and help audiences hear different perspectives. When there are questions about the company, Blogger helps answer those questions without the customer having to call or message the business.

When you’re the one blogging personally it can help organize their thoughts, improve writing skills, and sharpen their observation skills. It’s also a healthy way for people to express themselves like a diary.  It’s also an effective way to share one’s knowledge and gain digital leadership. There is no doubt if there were at least another hundred benefits all around the idea of blogging.



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